Doritos Triangle Tracker

The Doritos Triangle Tracker was a multi-channel campaign, not just Super Bowl-focused, but heavily tied to their big game ads, especially around Super Bowl LVII (2023) and LVIII (2024). It used AR (Snapchat lens, AI), social media (TikTok challenges like #DoritosTriangleTryout), and gaming (Fortnite Island) to get fans to find triangles in the real world and virtually, tying into their ads featuring music stars like Jack Harlow and Elton John who played with musical triangles, all while promoting Doritos' chip shape and encouraging fan interaction for prizes.