Barbie® x Stacy's®

The Barbie x Stacy’s collaboration was a passion-driven idea developed by myself and my ACD, and ultimately became one of my proudest creative wins with over 1 billion impressions across all touch points. This unscoped concept evolved into Frito-Lay’s first official partnership with Mattel, brought to life in collaboration with Barbie for Women’s History Month 2024. My role spanned ideation, creative development, art direction, and facilitation from early pitch through execution—shepherding the idea across internal teams, external partners, and brand stakeholders to bring it to market.

The campaign celebrated “Herstory,” aligning Barbie’s 65-year legacy with Stacy’s Pita Chips commitment to empowering women through the Stacy’s Rise Project. Key executions included limited-edition metallic pink Simply Naked packaging inspired by Barbie’s iconic aesthetic, collectible miniature bags designed for Barbie dolls, and social-first giveaways spotlighting women entrepreneurs in the food industry. This project required persistence, collaboration, and belief in the idea—but the opportunity to champion a meaningful mission, navigate an uncharted partnership, and see it through from concept to launch made it both creatively fulfilling and personally rewarding.​​