Doritos Mystery Flavor Campaign

Walmart Exclusive LTO Launch in 2023, The Doritos Mystery Flavor launch was a high-impact, limited-time campaign designed to spark intrigue, conversation, and trial through immersive storytelling. As a Walmart-exclusive LTO, the campaign centered around a serialized mystery that unfolded across social platforms, anchored by an OLV featuring true-crime icon Joe Kenda, shot in our own D3 studio.

My role encompassed art direction, concept development, storyboarding, and shaping the overall visual and narrative approach. We leaned into a nostalgic true-crime aesthetic inspired by classic crime films and investigative television, pairing cinematic visuals with strategic social activations. A live mystery played out on Reddit, where weekly clues were released to engage fans and invite them to uncover the identity of the new Doritos flavor. The result was a culturally relevant, participatory launch that blended entertainment, platform-native storytelling, and brand intrigue—turning a flavor reveal into an experience.