Stacy's® Evergreen Social

This was a fully hands-on creative project where I led a group of creatives from concept through execution. The goal was to elevate Stacy's role in "meal occasions" across social in an authentic and refreshed aesthetic, while creating a streamlined process to produce "Batched Content" and create 10-15 recipes in one day that could be used in our social mix over the course of 3-4 months.

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My role spanned brainstorming visual narratives and recipes, developing the styling approach, sourcing and pulling props, grocery shopping, food preparation, and shooting final content. The goal was to create elevated yet approachable food moments that felt natural, abundant, and social-first—designed to live seamlessly across evergreen brand channels. This project allowed me to deeply experiment with composition, lighting, texture, and storytelling while working at the intersection of brand standards and creative exploration. I gained valuable experience refining a repeatable visual system at scale, and I genuinely enjoyed being embedded in every step of the process—from ideation to the final frame—bringing ideas to life with intention, craft, and curiosity.